About

Roy Morgan Live

Roy Morgan Live was formed with a simple idea in mind: in a world where there’s increasing fragmentation and companies are drowning in data, having practical business solutions that connect and humanise data is essential.

At the heart of Roy Morgan Live is digital innovation. You could say we’re a 75 year old startup with a huge head start. We deliver deep insights with easy to use, online tools so that our clients can make smarter, faster, data-driven decisions.

Our offer is powered by Roy Morgan’s Single Source dataset – the most comprehensive understanding of consumers across Australia, New Zealand and Indonesia. We started collecting consumer data 75 years ago, and our core values of independence, accuracy and trust are as important today as they were then.

We have solutions for media agencies, media owners and brands across all industries with dedicated in-house experts focused on automotive, media, finance, retail, telco, tourism, government, technology and gambling.

We believe collaboration is imperative, and continue to grow our partner network so that our data works harder for our clients, across more business applications.