100 | Leading Lifestyles
200 | Metrotechs
300 | Aspirationals
400 | Hearth and Home
500 | Doing Fine
600 | Fair Go
Browse Helix Personas
100
Leading Lifestyles
Successful, independent and self-reliant, Leading Lifestyles work hard for their success. They are big spenders and enjoy sophisticated, cultured living to the max.
200
Metrotechs
Dynamic and culturally diverse, Metrotechs are socially aware, hard-working and ambitious experience seekers who enjoy the best that city life has to offer.
300
Aspirationals
Driven by dreams of a big future, Aspirationals are highly ambitious, status conscious and committed to creating a successful future for themselves and their family.
400
Hearth and Home
Hearth and Home represent the core of middle Australia, with life revolving around family and home, which they see as an expression of their achievements.
500
Doing Fine
Modest but contented, Doing Fine value simple pleasures, making life simpler, earning respect, creating tangible improvements and meeting basic needs.
600
Fair Go
Struggling to make ends meet and feeling like they get a raw deal out of life, Fair Go face a raft of daunting challenges, given the limited opportunities available to them.
Key Features
Our Live platform enables you to find, profile and engage with customers and prospects who are ready to buy, map hotspots of consumer demand to turbo charge local area marketing and ranging, create messages that resonate, build audience segments to target across multiple media channels, measure the success of your digital marketing – and more.
Interactive Mapping
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Use Live Mapping, a sophisticated geo-spatial mapping tool, to empower your business with location-based intelligence. Maps can be created at the click of a button and you can use other geographic displays to analyse and present information such as Helix Personas, Roy Morgan Single Source, Census data and your own customer and sales information, down to a mesh block level.
Actionable
Helix Personas is available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, mobile, outdoor and letterbox advertising.
Industry Level Data
Analyse each Helix Persona in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests, as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG – and more.
Intuitive Platform
Get to know your Helix Personas via our dedicated web portal or purchase our ready made reports at our online store.
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Helix Personas
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