Unlock the DNA of all Australians
Discover who your customers and potential customers really are, where to find them and how to reach them.
Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique Personas, grouped into 6 Communities.
Helix Personas unlocks who your customers and potential customers really are, beyond simple demographics, to help you understand what drives their behaviour and choices. It then shows you where they live, how to talk to them and how to reach them across all media channels.
