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Helix Personas FAQ

What is Helix Personas? Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique Personas (or ‘mindsets’) that are grouped into 6 Communities. Helix Personas provides brand advertisers, media agencies and media owners with deep insight into…

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Bendigo Bank reaches new home loan audiences

A changing housing market, a changing mortgage market The Australian dream of owning your own home is still alive and well, despite soaring houses prices across the country. This unprecedented housing price boom, particularly in Sydney and Melbourne, has reconfigured the landscape when it comes to the mortgage market. With dwindling confidence, a new generation…

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Shopper Media Group launches smarter audience targeting with integration of Roy Morgan Helix Personas

Shopper Media Group, Australia’s fastest-growing retail digital out-of-home business, today announced its partnership with Roy Morgan and Helix Personas that will allow brands the most efficient audience targeting across Shopper Media Group’s shopping communities. Shopper Media Group CEO Ben Walker, says the new partnership will equip Shopper Media Group with the capabilities to offer media…

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Sensis Data Solutions partners with Roy Morgan Helix Personas

Sensis Data Solutions, providing data validation services to thousands of Australian businesses, has partnered with Roy Morgan for Helix Personas to enhance and enrich clients’ data.

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Using Helix Personas to inform business strategy in a new and challenging market

Churches of Christ (COC) is one of the largest and most diverse not-for-profit organisations in Australia. Their key area of focus is Care Services, providing home and community care, retirement villages, residential aged care and integrated communities throughout Queensland and Victoria. The challenge The community care system in Australia is being reformed, with an aim…

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Bank Australia drives growth with Helix Personas

The challenge Bank Australia is a 100% customer owned bank focused on ethical, sustainable banking that makes a difference. They have over 125,000 customers, $4 billion in assets, 24 branches and 3,000+ ATMs. In 2015 they set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of…

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New partnership delivers powerful understanding of customers

In its continuous pursuit for digital innovation, Roy Morgan announces a partnership with Melbourne-based Lexer. Analysing real-time data from social and public sources, Lexer creates rich profiles of a brand’s customers and prospects. When integrated with Roy Morgan Helix Personas, the enriched customer profiling enables clients to reach beyond their current CRM to discover what…

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Roy Morgan Releases Helix Personas for Indonesia through the Eyeota Data Marketplace

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace. Helix Personas takes big data that’s often vast but shallow and humanises it, drawing on psychographic and behavioural…

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Adshel and Roy Morgan partnership takes geo-location targeting to new heights – LIVE | WORK | SHOP

Adshel and Roy Morgan announce a partnership that, for the first time, gives advertisers the ability to profile and precisely target locations where commuters work and shop – not only where they live. Adshel is Roy Morgan’s foundation out-of-home partner on Helix LIVE | WORK | SHOP. The new partnership will allow Adshel to provide enriched data for more…

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Targeting tradies through Interplay’s digital network

The challenge Interplay Media is a digital advertising sales house specialising in sport and fitness media. They represent over 200 sport blogs, apps, fansites and forums, working with advertisers to deliver exceptional digital campaigns that reach users who are passionate about sports and fitness. Interplay wanted to allow advertisers to precisely target tradies across their…

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