Our products help media agencies, media owners and brands understand and reach their ideal customers with precision. At the heart of Roy Morgan Live is digital innovation. We go beyond automation and Artificial Intelligence (AI) and add the human layer. That means harnessing real-time information systems and human understanding to create Human Intelligence (HI) systems. This is where the Holy Grail is revealed – data streams and third party data integrated with our own Deep Data to deliver HI-based decision making. Roy Morgan Live pushes the boundaries of data in the quest for real truth and understanding.