Meet the future shapers
When the consumer economy starts to recover and create the next normal, the architects of recovery will not be economists or politicians – they will be premium consumers. It will be a two-speed recovery and the fast lane will be driven by a premium band of recession-busting consumers known as the New Economic Order.
Consumers are, after all, the ultimate shareholders of the consumer economy, so ignore these future-shapers at your peril.
Twenty-four percent of the population, the New Economic Order or NEOs are already shaping their new reality; planning for what it will look and feel like to come out of the Great COVID Lockdown. There are 4.7 million NEOs in Australia, 60 million in the US, and they are not called the New Economic Order for nothing – they are the most valuable consumers in the economy. And if history is any guide, follow them and you will find a better future. But more of that later.
After exhaustive evaluation by our data scientists, Roy Morgan has selected the NEO consumer framework to underpin our Premium suite of business solutions. Identified by social scientist Dr Ross Honeywill, NEOs are the consumers who munched, drank, invested, and spent their way through the last recession, SARS and the GFC.
NEOs spend more, more frequently and recover from economic slumps first and fastest.
In partnership with Dr Honeywill we are proud to reveal for the first time new digital-ready Premium framework to put you in the fast lane of the two-speed recovery. And as a gift from Roy Morgan during these difficult times, we are giving you a complimentary 6-month subscription to Roy Morgan Premium. ($9,750 value)
So, now you can recession-proof your business by reaching, motivating, and acquiring these truly resilient consumers as your most valuable customers.
So, let’s get going.
Your fully interactive Mapping dashboard makes child’s play of locating your chosen Profiles with surgical precision
Analyse your Profiles’ preferences across media, lifestyles, values, attitudes and interests, and in industry verticals including retail, tourism & hospitality, airlines, beverages, finance, automotive, telecommunications, and more
Get to know PREMIUM Profiles via your own dedicated web portal … and watch how they respond, in real-time
Plan and buy PREMIUM Profiles across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising
Flag PREMIUM Profiles on your own customer database
Discover your Profile’s media preferences, lifestyles, values, attitudes and passions
Engage PREMIUM Profiles intimately with relevant hyper-personalised messaging
Evaluate the premium ROMI of your digital content & ad campaigns messaging
Claim your complimentary 6-Month Premium Subscription, a gift from Roy Morgan during COVID shutdown.