Meet the future shapers
In today’s slowing economy the premium market is thriving.
‘Premiumisation’ is on the lips of business leaders. However, the term premium applies not only to brands and experiences but also to consumers – now we can reveal Australia’s true premium consumers. Meet the future shapers.
After exhaustive evaluation by our data scientists, Roy Morgan has selected the NEO consumer typology to underpin our premium suite of products. Developed by social scientist Dr Ross Honeywill, NEOs are the Australians who munched and drank and spent their way through the GFC. They spend more, more frequently than anyone else. And in partnership with Dr Honeywill we are proud to reveal for the first time new digital-ready NEO Profiles.
Now you can recession-proof your business by reaching, motivating, and acquiring these truly premium consumers as your most valuable customers.
Your fully interactive Mapping dashboard makes child’s play of locating your chosen Profiles with surgical precision
Analyse your Profiles’ preferences across media, lifestyles, values, attitudes and interests, and in industry verticals including retail, tourism & hospitality, airlines, beverages, finance, automotive, telecommunications, and more
Get to know PREMIUM Profiles via your own dedicated web portal … and watch how they respond, in real-time
Plan and buy PREMIUM Profiles across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising
Flag PREMIUM Profiles on your own customer database
Discover your Profile’s media preferences, lifestyles, values, attitudes and passions
Engage PREMIUM Profiles intimately with relevant hyper-personalised messaging
Evaluate the premium ROMI of your digital content & ad campaigns messaging
Contact us now!