Predicting consumer behaviour
Helix Personas is a unique and powerful geo-digital psychographic segmentation.
Combining location, demographics, lifestyle, beliefs, attitudes, behaviours and values, it reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media.
Helix Personas classifies the Indonesian population into 42 Personas and 6 Communities using a combination of Roy Morgan Single Source data and third party data sources. This information is used to understand future buying intentions and media consumption patterns that can be easily integrated with 3rd party datasets.
This provides the ability to more efficiently plan and buy media against target audiences. Optimise catchment areas and develop highly relevant, tailored marketing and consumer communication strategies across all forms of media: digital, direct, broadcast, print and ambient.
Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Use the mapping tool to pinpoint optimal locations for local area merchandising and marketing, where your customers and prospects are most receptive.
Append the Helix Personas code to your customer database
Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations
Engage your customers and prospects precisely with messages that resonate
Evaluate the ROI of your marketing activity