100 | Leading Lifestyles
200 | Metrotechs
300 | Today's Families
400 | Indonesian Achievers
500 | Getting By
700 | Rural Lifestyle
Browse Helix Personas
100
Leading Lifestyles
High-earning, professionals, technology adopters and fashion conscious families in urban areas.
200
Metrotechs
Highly educated, young, optimistic, socially progressive and tech-savvy urban dwellers.
300
Today's Families
Educated, young families with above average incomes living in urban areas.
400
Indonesian Achievers
A mix of students and families. Attracted to new things and aspiring to improve their lives.
500
Getting By
Traditional and more conservative families who are struggling to make ends meet.
700
Rural Lifestyle
Rural Indonesians covering a diverse range of incomes, attitudes and values.
Key Features
Unlock deep insights using psychographic segmentation tools as well as all the following methods of distributing and interacting with our data pool.
Interactive Mapping
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Actionable
Helix Persona audiences are available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising.
Industry Level Data
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Intuitive Platform
Get to know your Personas via a dedicated web portal, ASTEROID or purchase specific reports at our online store.
Get started with
Helix Personas
Talk to us today.