Helix Personas Indonesia

Predicting consumer behaviour

Helix Personas is a unique and powerful geo-digital psychographic segmentation.

Combining location, demographics, lifestyle, beliefs, attitudes, behaviours and values, it reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media.

Helix Personas classifies the Indonesian population into 42 Personas and 6 Communities using a combination of Roy Morgan Single Source data and third party data sources. This information is used to understand future buying intentions and media consumption patterns that can be easily integrated with 3rd party datasets.

This provides the ability to more efficiently plan and buy media against target audiences. Optimise catchment areas and develop highly relevant, tailored marketing and consumer communication strategies across all forms of media: digital, direct, broadcast, print and ambient.

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Brand Owners

  • Turn your customer database into actionable Personas, understanding who and where your ideal customers are
  • Optimise your marketing spend by using the most effective messaging and media channels to reach the right customer
  • Grow your business by matching the right product with the right customer
  • Maximise your data by using Helix Personas to connect disparate data sets
  • Grow your customer base by finding new customers that ‘look like’ your best customers
  • Make data driven decisions on product development

Media Agencies

  • Understand the humans behind your client’s customer database
  • Translate client data into actionable Personas rather than simple demographics
  • Convert any Roy Morgan Single Source data into buyable audiences
  • Optimise creative, messaging and media plans nationally or at a local area level
  • Streamline audience buying across channels using Helix Personas as a common language

Media Owners

  • Gain a deep understanding of who and where your audiences are
  • Monetise your audience using a common language around human profiling
  • Quantify the value of your audience for advertisers across all industry verticals

Deep consumer profiling

Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.

Industry level data

Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets.

Interactive Mapping

Use the mapping tool to pinpoint optimal locations for local area merchandising and marketing, where your customers and prospects are most receptive.

How does it work?

Append the Helix Personas code to your customer database

Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations

Engage your customers and prospects precisely with messages that resonate

Evaluate the ROI of your marketing activity

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Live Audience Search

Quantify target audiences quickly and easily

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Identify hotspots of consumer demand

Helix Personas

Predicting consumer behaviour

Live Search

Discover and quantify potential audiences in just a few clicks