At the heart of Roy Morgan Live is digital innovation.
We harness real-time data and human understanding to provide a 360° view of consumers across all industries.
Our solutions allow you to find, profile and engage with customers and prospects who are ready to buy, map hotspots of consumer demand to turbo charge local area marketing and ranging, create messages that resonate, build audience segments to target across multiple media channels, measure the success of your digital marketing – and more.
At Roy Morgan Live we humanise data, so you can make smarter business decisions.
Predict consumer behaviour and humanise your data to unlock hidden value.
Measure the success of digital content and campaigns using the power of 19 million internet connected devices.
Identify hotspots of consumer demand with granular location insights across every street block.
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Adshel and Roy Morgan partnership takes geo-location targeting to new heights - LIVE | WORK | SHOP
Adshel and Roy Morgan announce a partnership that, for the first time, gives advertisers the ability to profile and precisely target locations where commuters work and shop – not only where they live.
Adshel is Roy Morgan’s foundation out-of-home partner on Helix LIVE | WORK | SHOP. The new partnership will allow Adshel to provide enriched data for more precise targeting, profiling those who transit t…New partnership delivers powerful understanding of customers
In its continuous pursuit for digital innovation, Roy Morgan announces a partnership with Melbourne-based Lexer.
Analysing real-time data from social and public sources, Lexer creates rich profiles of a brand’s customers and prospects. When integrated with Roy Morgan Helix Personas, the enriched customer profiling enables clients to reach beyond their current CRM to discover what matters most to their audience – LIVE. According to Roy Morgan’s Chief Digital…Targeting tradies through Interplay’s digital network
The challenge
Interplay Media is a digital advertising sales house specialising in sport and fitness media. They represent over 200 sport blogs, apps, fansites and forums, working with advertisers to deliver exceptional digital campaigns that reach users who are passionate about sports and fitness. Interplay wanted to allow advertisers to precisely target tradies across their digital network. Sport is the ‘social currency’ for tradies, and 70% of t…
