Roy Morgan and Big Datr have partnered to empower you with the ability to profile advertising campaigns by Helix Personas. Big Datr monitors advertising spots across main media including television, newspapers, magazines, out of home and digital. This spot data is then overlayed with the Helix Personas to accurately determine the targeting strategy for any given advertising campaign across the various media networks and publishers. Benchmark against competitors or categories and optimise your own targeting strategies to maximise sales ROI. Deep dive into targeting strategies by brand, product, category, industry and campaigns over a given date range.