ID Community Overview

Traditional and more conservative families who are struggling to make ends meet.

2.8m people.

1.7% of the nation.

1.7m people.

1.1% of the nation.

14.9m people.

9.3% of the nation.

2.0m people.

1.2% of the nation.

5.3m people.

3.3% of the nation.

4.3m people.

2.7% of the nation.

Browse Communities

The 42 Helix Personas have been grouped into six Communities.

The 42 Helix Personas have been grouped into six Communities.