ID Community Overview

High-earning, professionals, technology adopters and fashion conscious families in urban areas.

227k people.

0.1% of the population.

828k people.

0.5% of the nation.

352k people.

0.2% of the nation.

766k people.

0.5% of the nation.

4.5m people.

2.8% of the nation.

1.5m people.

0.9% of the nation.

Browse Communities

The 42 Helix Personas have been grouped into six Communities.

The 42 Helix Personas have been grouped into six Communities.