Browse Personas
Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment customers into targetable groups. The tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customer most effectively with messages that resonate.
100
Leading Lifestyles
High-earning, professionals, technology adopters and fashion conscious families in urban areas.
200
Metrotechs
Highly educated, young, optimistic, socially progressive and tech-savvy urban dwellers.
300
Today's Families
Educated, young families with above average incomes living in urban areas.
400
Indonesian Achievers
A mix of students and families. Attracted to new things and aspiring to improve their lives.
500
Getting By
Traditional and more conservative families who are struggling to make ends meet.
700
Rural Lifestyle
Rural Indonesians covering a diverse range of incomes, attitudes and values.