Predicting consumer behaviour
Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment consumers into targetable groups. The tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customers most effectively with messages that resonate.
Watch a video to find out more about Helix Personas and how they can increase your return on investment.
Download the latest brochure and meet the next generation of Helix Personas.
Download the comprehensive Helix Personas booklet, including a summary of all personas and communities.
Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Get to know your Personas via a dedicated web portal, ASTEROID or purchase specific reports at our online store.
Helix Persona audiences are available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising.
Append the Helix Personas code to your customer database
Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations
Engage your customers and prospects precisely with messages that resonate
Evaluate the ROI of your marketing activity
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Predicting consumer behaviour
Predicting consumer behaviour
Measure the success of digital content and campaigns
Reach and engage your target audience across our vast media partner network
Quantify target audiences quickly and easily
Identify hotspots of consumer demand
Discover and quantify potential audiences in just a few clicks
You’ll find many young parents and single parents in Doing it Tough. They face significant challenges in life – around half are not employed and they survive off a low household income. You’ll find them living in most states across Australia, clustered most significantly in metro and outer urban New South Wales and Queensland.
