Adelphic is a leading people-based cross-channel demand-side platform, owned by Viant, a subsidiary of Meredith Corporation. Adelphic provide an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats.
The platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. That gives marketers the power to deliver precise communications resulting in meaningful interaction, dialog and transactions.