Salmat is a leading Australian marketing services business. They partner with their clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and contact capabilities, they have the right solutions for their clients, enabling them to Reach, Convert and Serve more customers.
Helix Personas enables Salmat to continue to deliver targeted solutions, efficient outcomes and more defined customer segmentations as part of their marketing channel options. They see Roy Morgan’s segmentation approach with Helix Personas to be of absolute value with clients and internally.