Greater Data specialises in data-driven marketing with a proven track record of delivering effective and innovative solutions. They provide unique and proprietary access to powerful consumer and commercial datasets, insights, and triggers. They also deliver actionable marketing insight using a combination of proprietary data assets, analytical expertise, and commercial awareness.
Roy Morgan and Greater Data have partnered to transform data-driven marketing. By matching Greater Data’s inventory of 16 million consumers with Roy Morgan’s geo-psychographic segmentation tool, Helix Personas, marketers can now more effectively reach the right consumers with the right message at the right time. Together, we deliver Helix Personas enriched direct marketing lists to help brands acquire new customers (and nurture existing customers) via multi-channel contact strategies across a broad range of channels including; direct mail, telesales, email, social media and targeted online display.