With Ad Manager, who has access to your inventory can be curated, alongside all your reservation and programmatic demand, and your relationships optimized for yield.
People now spend more time on their phones than anywhere else, and are watching more video—live or on demand—on a variety of large and small screens. This shift has created new opportunities for monetisation, along with more challenges for managing ads across different screens, SDKs, and content distribution platforms.
Ad Manager provides a single platform for delivering, measuring and optimizing ads wherever your audience is engaging—including connected TVs, Accelerated Mobile Pages (AMP), mobile games and other apps, and platforms like YouTube and Apple News.
With Advanced TV solutions like Dynamic Ad Insertion for live and on demand video, formats like native and six-second bumper ads, and yield optimization solutions like rewarded mediation and Exchange Bidding for mobile apps, Ad Manager has evolved to keep up with customers and support new distribution channels.