Eyeota is the global leader in audience data with 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences, while enabling publishers and data suppliers to monetise their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security.
Eyeota’s partnership with Roy Morgan Research makes Helix Personas available in the digital, programmatic marketplace across Australia, New Zealand and Indonesia. Distributed through the Eyeota Data Marketplace, media buyers, trading desks and advertisers can utilize Helix Personas to improve their audience targeting, consumer engagement, and, ultimately, campaign effectiveness.