With Instagram ads, businesses can drive awareness and increase its customer base through visuals. Learn how to advertise on Instagram and our ad formats.Instagram ads appear in a bold, linear format at the center of visual inspiration. Tell your story through a clean, simple and beautiful creative canvas. With videos, get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. You can share videos that are up to 60 seconds long in landscape or square format.